logo designs
A logo is like your face. To you, it gives an appearance of you. To the audience, it is their recognition of what you are. Designing a logo—creating shapes, adding text, using colors—is small task in comparison to associating your desired recognition to it.
I think the key is "desired recognition." Before even thinking about a logo, it is important to know what you desire others to recognize you for, i.e. what do you want to be known for. This should be beyond the obvious; it should be unique.